Guides
The calculators give you a number. These guides explain what to do with it — pricing, fees, rates and getting paid, written for people actually earning online in India.
Written and reviewed by Ritesh Deshmukh · 12 years in Indian e-commerce, freelancing and creator work
How to price a product on Meesho so you actually make money
Most sellers price backwards — they pick a number that looks competitive, then find out what it cost them. Here is how to do it the other way round.
By Ritesh Deshmukh · 16 September 2026 · 9 min read
How to set your hourly rate as a freelancer in India
Most freelancers set their rate by asking someone else what they charge. Here is a way to arrive at a number you can defend and actually live on.
By Ritesh Deshmukh · 16 September 2026 · 8 min read
What it really costs to get paid by an overseas client
A $500 invoice is not ₹42,000. Here is every place the money leaks on its way to an Indian bank account.
By Ritesh Deshmukh · 16 September 2026 · 8 min read
What to charge for a sponsored Instagram post in India
The brand asked for your rate card. You do not have one, and you have no idea whether the right answer is ₹3,000 or ₹30,000. Let us fix that.
By Ritesh Deshmukh · 16 September 2026 · 8 min read
What YouTube Shorts actually pay in India
A million views sounds like a life-changing month. Here is the arithmetic that explains why it usually is not.
By Ritesh Deshmukh · 16 September 2026 · 7 min read
How these guides are written
Every guide here comes out of a question somebody actually asked — usually more than once, usually after something had already gone wrong. They are written in plain English, with real arithmetic rather than vague advice, and they link to the relevant calculator so you can run your own numbers instead of trusting our example.
Nothing here is sponsored. No brand, marketplace or platform pays for placement or reviews our content before publication. Where a guide touches on tax or compliance, it points you to a qualified professional rather than pretending a website can answer it. More on how we work is on our About page.
Spotted something out of date, or want a guide on something we have not covered? Tell us — that is where most of these came from.